This website became live in October 2007. This website is an adaptation of the off the shelf e-commerce package that we have available with a number of innovative features incorporated. With over 15 000 products available at present, this website is one of the largest that we have created to date.

The business are a wholesaler that retails to both the trade and the general public. As such, two pricing strategies are incorporated. The general public can purchase goods online at discounted prices; whilst resellers have the opportunity to log into their own unique account to view the full product range with their own discount levels being presented. All items sold upon the website are shown with the unit price being presented to the customer, however when orders are placed only box quantities can be purchased.

Other notable features of this website is the use of the 'live help' option, enabling visitors to the website to chat online to sales personnel regarding any product related questions that they may have, the use of Sales'n'Stats to enable the business to track website visitors and the website's integration into Froogle to help drive visitors from Google into the website.