We have been building eCommerce websites since 2003 and have developed a wealth of first hand experience in all elements of online trading.

Our portfolio ranges from simple websites with just a few products, to websites that are multinational and integrated into warehouse management, backoffice and shipping systems.

The first eCommerce website that we created was the original AquariumSuperstore. This static website used hard coded .asp and html pages, utilising an off the shelf shoppng cart designed for Microsoft Frontpage. This website traded from 2003 until 2007, before being replaced by our current Standard eCommerce Platform.

In 2004, we developed www.Just4Fish.com, a website tailored specifically for the US aquatic market. This website was a bespoke development using .asp and an Microsoft SQL and offered our first complete solution. This included real time stock control, preventing customers from purchasing out of stock products, integration into an automated warehouse packing and shipping system that was linked directly into UPS's ship and track system, together with the provision of accouting and statistical analysis.

In 2006 we started to develop our current Standard eCommerce platform, utilising php and MySQL. Our first website using this platform can be found at www.alpineabrasives.com. This website features numerious bespoke developements to tailor it for both B2B and B2C customers. With over 16,000 products in over 3,000 categories, this website clearly demonstrates that our platform is both adaptable and scaleable.

Since this point, we have continued to develop our shopping cart system. Our present day AquariumSuperstore and Aquacadabra websites show the functionality that is included in our off the shelf package. We not only continue to develop these websites on a day to day basis, adding innovative and best in class features and functionality, we also support the business seven days a week.

In September 2011 we launched our newly created Advanced eCommerce platform, relaunching the Just4Fish brand in the UK. This new new platform features advanced functionality such as attribute filtering, advanced search functionality and multi store capabilities, and demonstrates that the business is continuing to move forward with the latest technologies.